High Impressions - Why Not Getting Clicks?
Having 2+ years of work experience in the digital marketing industry, I observed that some of the websites have a good impression rate, as well as keywords, are also SERP ranking but not getting traffic. I am taking an example of my website. I really worked hard and got ranked on the 1st page in SERP Result. I continuously checked my website in google webmaster (Google search Console). After some times I noticed that I was not getting clicks or relevant traffic when impressions were good & keyword ranked well. I audit my website through different tools but not got any solution. Then I started some research for some new keyword. I divided the keywords into 3 categories: 1. Who is not Really Ranking I deeply analyzed my keywords after analysis found that keywords who have not in ranking and not getting any impression. So I discarded those keywords. 2. Keywords who don’t deliver : I note down that keyword who doesn’t deliver any traffic or click. I di