Posts

High Impressions - Why Not Getting Clicks?

Image
Having 2+ years of work experience in the digital marketing industry, I observed that some of the websites have a good impression rate, as well as keywords, are also SERP ranking but not getting traffic. I am taking an example of my website. I really worked hard and got ranked on the 1st page in SERP Result. I continuously checked my website in google webmaster (Google search Console). After some times I noticed that I was not getting clicks or relevant traffic when impressions were good & keyword ranked well. I audit my website through different tools but not got any solution. Then I started some research for some new keyword. I divided the keywords into 3 categories: 1.         Who is not Really Ranking I deeply analyzed my keywords after analysis found that keywords who have not in ranking and not getting any impression. So I discarded those keywords. 2.         Keywords who don’t deliver : I note down that keyword who doesn’t deliver any traffic or click. I di
1 comment
Read more

“Alt” Text - Why Digital Marketer Say to Everyone to Use This Text in Images

Image
You heard that Google bot or another search engine (like Bing, Baidu &, etc.) crawlers & inspect web page & web content, after crawling it takes the snapshot when user search through any keywords Search engine shows the best result in SERPs. But what about the images are Images crawled or interpret by search engines or not? Alt-text: why is important? What is the “Alt” text? The full form of Alt text is an alternative text & also known as “alt attributes”, “alt descriptions” and is used within the HTML code to describe the appearance and function of an image on a page. How to write “Alt” text ? Example: How to use Alt text Alt text example: <img src="laysclassic.jpg" alt="lays chips">   How to write a Perfect Alt text? Okay alt text:  <img src="escalator.jpg" alt="lays chips"> Better alt text:  <img src="escalator.jpg" alt="lays Classic chips "> Be
1 comment
Location: India
Read more